Ariel Gordon Jewelry launched in 2009 in Ariel's apartment in Santa Monica. At the time, she was working as a publicist in Hollywood. AGJ was born from her vision to create jewelry that can transition well and be a wardrobe staple. With an eye for personalized details, the brand makes pieces meant to be worn daily, layered, and collected over time. Every piece of jewelry Ariel wears is symbolic of a treasured moment in her life, and she wants AGJ pieces to be an extension of the woman wearing them—tangible symbols of those she holds dear to her heart or a happy occasion in her life.